The Art of the Business Web Marketing Email List

As a business owner marketing your business, brand, product and/or service, you know that you need to reach out to targeted individuals on the web. This means that you must seek out and target your business web marketing materials towards those people who might find an interest in what you do. If yours is a company that manufactures wheelchairs, you will obviously want to market your materials to people who require the use of such equipment, or the families of people who do. What if you could gather an entire group of targeted individuals into one area so that you could market to them over and over? That is exactly that business web marketing list building is all about. If you can gather your own list of highly-targeted prospects and customers, your job becomes ten times easier. You no longer have to seek out like-minded individuals, you’ll have them right where you want them: on your subscriber list. Let’s take a look at the art of building a business web marketing email list and how to leverage that list for maximum return.

Email Platforms

You could manage a business web marketing list all on your own, but why when there are many platforms available to you that make the task easy? A few examples of email marketing platforms that are popular with the business to consumer and business to business Internet marketing crowd like include:

  • AWeber
  • GetResponse
  • Constant Contact
  • Mail Chimp

Each platform comes with its own features, price points and extras, but it really doesn’t matter which platform you choose. Each one, regardless if it’s paid or free, will allow you to:

  • Create an opt-in form that you can place on your website or blog
  • Import email addresses that you gather from other means
  • Pre-program email messages (autoresponders) to go out at specific times, such as a Thank You autoresponder that goes out the moment someone opts into your list
  • Test emails that will give you the data you need to improve your campaigns and conversions

These are just some of the features you will receive with most business web marketing email platforms. The more advanced the platform and the higher the cost of packages, the more features you’ll earn.

Email Marketing on the Web for Any Small Business

Once you have selected the ideal business web marketing email platform, you next need to set it up. Most platforms will allow you to tailor your emails so that they can look and feel anyway you wish. For right now, we will focus on plain text emails.

Opting-In

Find the area on the platform you chose that dedicated to form creation. Your opt-in form will go on your website or blog and will allow your subscribers to enter their personal information, usually a name and email address. Some marketers also like to gather phone numbers, especially if they are simultaneously running a mobile or SMS business web marketing campaign.

At any rate, you will want to create your opt-in form so that it matches your website exactly. The closer you get the colors and design of your site to match your opt-in form, the higher your conversions will be.

Free Offer

Most people hate to receive tons of emails. For that reason, most people are very apprehensive to give out their personal information, including their email address. Your job as a business web marketing expert is to entice the click.

Write a short report or get someone to write it for you explaining to your audience how to complete a task, solve one of their goals or anything else they might find useful. If your site provides tips for Brazilian Jiu Jitsu practitioners, for instance, you might write a report titled, “Ten Ways to Avoid Submission that All BJJ Practitioners Should Know,” or something to that effect. Make sure your audience will be interested in the information and make sure the information found inside can’t be found elsewhere online.

If you do have to rehash information found online, put your own spin on it and make it as unique and as valuable as possible for your audience.

Get Creative with Your Business Web Marketing

Once your opt-in form is completed, start sending targeted traffic to the page that is hosting the form, or to multiple pages if you happen to be testing your form. Write articles, spread the news on social networks, blog about your subject and toss in a call-to-action mentioning your free offer, and engage in any traffic-building that will help you build your list with targeted prospects.

Don’t just gather email addresses and contact information from your opt-in list, however. The business of marketing requires you to think outside of the box. Every time you do business with a customer, ask for an email address. Host a local event and place a fish bowl near the entrance where participants can drop in their business cards or come up with your own ideas.

You Have a Business Web Marketing List: Now What?

Once you start building a list, you will want to populate your business web marketing email platform with autoresponders to go out at specific times.

The Business of Marketing With Email: Crafting the Autoresponder

Your first autoresponder should go out when your subscribers opt-in. Most platforms have pre-programmed messages that go out when the subscriber first hits submit after entering their info and then again when they finally confirm their email thanking them for subscribing. You can customize these if you want to and it is recommended that you do.

When crafting business web marketing autoresponders, try to be conversational, edgy, catchy and informative. The rule of autoresponders is no fluff or boring material. People are too busy and their attention spans far too short to put up with lengthy autoresponders that don’t say anything.

The following autoresponder schedule should work for any business to customer or business to business Internet marketing campaign.

  • Autoresponder 1: Please confirm your email address.
  • Autoresponder 2: Thank you for subscribing. You will also want to explain to your subscribers that you will never spam them, trade or sell their personal information or abuse their info in any way. You will also want to explain to your subscribers that you will be sending emails daily, weekly, monthly or whatever schedule you plan to keep. Let your subscribers know what to expect and they’ll remain your subscribers for far longer.
  • Autoresponder 3-8: Take your subscribers through a five-part e-course. Really, you’re just pre-programming five tips, one in each email. Let your subscribers know that they are getting something special and that your tips cannot be found anywhere else. Do not sell during the five part e-course. This is merely for information, to help your subscribers reach their goals and it also positions you as the expert in your field.
  • Autoresponder 9-10: This is when you will want to recommend that product you’ve been dying to sell. It could be your own or an affiliate product. Now that you’ve positioned yourself as the go-to person in your field, let them know that the product or service is one-of-a-kind and it will help them reach their goals. Obviously the product or service had better be good and worth the money if you hope to retain your business web marketing list subscribers.

From then on, you should alternate between selling and tip-giving. Always give more advice, help, tips, updates, news and other relevant information more than you sell. Do not annoy your list subscribers or they will unsubscribe and bail on you.

The business of marketing with email lists isn’t difficult, but it does take patience and know-how. Once you establish yourself as the leader in your niche, your subscribers will be proud to be subscribed and they’ll follow any links you provide as they strive to reach their goals.

If you are selling your own product or service or you’re an affiliate marketer selling someone else’s products or services, an email list is always the way to go.

Marketing is a Daily Requirement

As we roll through the recession, I’ve been thinking about what big stuff I’ve learned and observed while consulting and speaking across the US.

My list grows, but one top observation regarding almost every organization I’ve spent time around, large and small, nonprofit and for-profit, (heck, even my own country club) stands out above the rest – the lack of REGULAR, ONGOING, DAILY MARKETING ACTIVITY.

When meeting a prospect for the first time I always ask, “What do you DO exactly?” The answer repeatedly comes back in some form like:

* We publish books for the Christian marketplace.
* We develop solutions for radiologists.
* We do landscaping.
* We design and manufacture garage doors.
* We create and manage trade shows for the XYZ industry.

The fact is, these answers are not the primary business for these organizations. The correct answers should be:

* We market books that we publish for the Christian marketplace.
* We market solutions that we develop for radiologists.
* We market our landscaping services.
* We market garage doors that we design and manufacture.
* We market trade shows that we create and manage for the XYZ industry.

This is not just semantics I’m talking about here. This is important. Filling the funnel of future customers should be Job One of every organization every single day. Peter Drucker said the purpose of business is to create a customer and the first function is marketing. I would go a step farther and say the purpose of business is to create and maintain long-term, profitable relationships.

Yet almost all of us fall into the daily trap of confusing busyness with effectiveness. Our To-Do lists, voicemail, and email overflow with items marked “Urgent!” We dutifully tend to these tasks that, more often than not, have nothing to do with creating new business. The Tyranny of the Urgent, it’s called.

It’s cliche to say there’s a big difference between something that’s Urgent and something that’s Vital. Of course we know that something Vital is more important than something Urgent. But the truth is, we get done what we think we should get done, and something marked “Urgent” sounds, well, urgent. Isn’t it interesting that we don’t have a button on our email or voicemail marked “Vital?”

What’s the answer? It’s a lot easier than you might think. Tomorrow morning when you start your work day, don’t even look at your To-Do list for the first hour. Invest that first hour on the Vital task of Marketing. Call two prospects and two current customers. Clip out an interesting article and send it to your top ten prospects with a note, “Thought you’d find this interesting.” Begin writing a whitepaper. Add an entry to that blog you’ve been meaning to start. Do something that markets your products or services. Heck, write and article and submit it here, like I did!

Make that first hour your daily Marketing Hour. Fill that funnel. Nurture a new relationship. And be vicious with that time. Don’t let somebody take that away from you with something they think is Urgent. Remember what Drucker said.

Marketing is VITAL.

6 Proven Steps To Internet Marketing Success

There is a misconception that you can come online set up a web business and be making $1000s within days. Let be put that myth to rest right away. This has not been my experience nor the experience of anyone I have come in contact with through my online endeavours.

You need to give yourself at least a year to make an online business work and budget your money accordingly. Too many times I see people ploughing a wad of cash into their businesses and again, expecting instant riches.

New marketers also make the mistake of thinking that one marketing strategy will do. Of course some avenues will produce more than others but I have found the best way is to adapt a broad based approach to your online marketing. That means spreading your time and resources over several different methods.

I will attempt to outline in this text everything I feel you need to be doing consistently to make a success of your online business.

Again I MUST point out that you need to persist is this strategy and spend your money wisely. It amazes me the amount of people who drop out after the first month or two. What do they expect, miracles? You wouldn’t ditch an offline business after a month so why would you expect an online enterprise to be any different?

If you fail to plan then you plan to fail.

Bottom line is, targeted visitors = sales. This is definitely a numbers game and obviously the more targeted visitors you send to your website the more money you make. The concept is simple but you need to maintain a healthy focus to ensure that you stick this out for as long as it takes to make a profit, and progress to financial freedom online.

Here are the methods I use to send daily visitors to my sites:

1)Build Your List

It’s true what they say that the money IS in the list. Most successful online marketers have large lists of targeted prospects that they can send their offers to on a regular basis. Anyone new to this business should begin to build this list immediately.

You have to start somewhere and it takes time but it is certainly worth your while to begin now and develop a lasting and trustful relationship with those list members who eventually will feel comfortable in purchasing your recommendations. When trust grows this targeted list will become a virtual money tree and make you cash at will. Some marketers are able to makes $1000s sending an email to their list, which takes little more than a few minutes to write. Can you see the power in this method?

I use a couple of different methods, online forms at all my websites encouraging prospects to add their name and email addresses plus I also purchase many of my addresses from other companies that can send me 1000s of emails for affordable prices. These addresses are spam free and can grow my list a lot quicker than I could ever do from my own websites.

I have set up some tutorials here for companies that will send you targeted visitors:

http://www.pluginprofitstraining.com/emailleads.html

2)Pay Per Click search engines.

Over the years I have used PPCSEs to send 1000s of visitors to my sites. This is a fast track way to drive traffic to your sites. You can be up and running and getting hits in minutes.

I use http://www.overture.com, http://www.findwhat.com. These are the two most popular but there are many others.

I suggest you use Wordtracker to accumulate as many TARGETED keywords as you can. The more targeted keywords you collect the more visitors you get.

The idea is to ensure that you are paying less for visitors on a monthly basis than the sales you make.

3)Google AdWords

Google AdWords is similar in principle to PPCSEs in that you pay for your visitors. I suggest you use Wordtracker to accumlate 1000s of keyword phrases.

4)Article Submissions

Submitting topical articles is one of the most affordable and at the same time effective marketing strategies I know of. For more info and the resources to do this visit here:

http://www.pluginprofitstraining.com/articlesubmissions.html

5)Regular Search Engines

Yahoo, Google, and MSN send me as many visitors per day as any other strategy I use. It is highly recommended that you get started immediately to begin to build the online web presence of your website and thus your search engine rankings.

I have done this mostly through a reciprocal linking campaign which has had a greater effect on my search engine rankings than anything else. I employ the use of Linksmanager to automate my links campaign for which I pay a monthly fee or you can set up your own links manager at your own site using Kevin Ocasio’s excellent Reciprocal Manager.

For affordable search engine submission software try Web Position Gold

Please note: This is a long term strategy, so it will take at least a few months of persistent action to see any results at all.

6)Forum Posting

One of the greatest things that happened to me in my online career was being appointed moderator at one on the most popular online internet marketing forums. This has opened up more avenues and opportunities than any other strategy. I suggest you visit the popular, high traffic online forums daily and make it a point of sharing your experiences and giving your advice as often as possible. Get yourself seen!

The thing about this method too is that you can have a link pointing to your site in the signature of each post you make. Posting at forums will send daily traffic to your site AND the visitors will be highly targeted.

In conclusion:

I have been marketing online since 1998 and have tried 100s of different ways to drive targeted traffic to my websites. The above six strategies work, so I suggest you print them out and make the methods part of your daily marketing plan for the foreseeable future.

If they can work for me then they WILL work for you.

I wish you every success in your efforts.

Copyright 2004 Mal Keenan