Marketing is a Daily Requirement

As we roll through the recession, I’ve been thinking about what big stuff I’ve learned and observed while consulting and speaking across the US.

My list grows, but one top observation regarding almost every organization I’ve spent time around, large and small, nonprofit and for-profit, (heck, even my own country club) stands out above the rest – the lack of REGULAR, ONGOING, DAILY MARKETING ACTIVITY.

When meeting a prospect for the first time I always ask, “What do you DO exactly?” The answer repeatedly comes back in some form like:

* We publish books for the Christian marketplace.
* We develop solutions for radiologists.
* We do landscaping.
* We design and manufacture garage doors.
* We create and manage trade shows for the XYZ industry.

The fact is, these answers are not the primary business for these organizations. The correct answers should be:

* We market books that we publish for the Christian marketplace.
* We market solutions that we develop for radiologists.
* We market our landscaping services.
* We market garage doors that we design and manufacture.
* We market trade shows that we create and manage for the XYZ industry.

This is not just semantics I’m talking about here. This is important. Filling the funnel of future customers should be Job One of every organization every single day. Peter Drucker said the purpose of business is to create a customer and the first function is marketing. I would go a step farther and say the purpose of business is to create and maintain long-term, profitable relationships.

Yet almost all of us fall into the daily trap of confusing busyness with effectiveness. Our To-Do lists, voicemail, and email overflow with items marked “Urgent!” We dutifully tend to these tasks that, more often than not, have nothing to do with creating new business. The Tyranny of the Urgent, it’s called.

It’s cliche to say there’s a big difference between something that’s Urgent and something that’s Vital. Of course we know that something Vital is more important than something Urgent. But the truth is, we get done what we think we should get done, and something marked “Urgent” sounds, well, urgent. Isn’t it interesting that we don’t have a button on our email or voicemail marked “Vital?”

What’s the answer? It’s a lot easier than you might think. Tomorrow morning when you start your work day, don’t even look at your To-Do list for the first hour. Invest that first hour on the Vital task of Marketing. Call two prospects and two current customers. Clip out an interesting article and send it to your top ten prospects with a note, “Thought you’d find this interesting.” Begin writing a whitepaper. Add an entry to that blog you’ve been meaning to start. Do something that markets your products or services. Heck, write and article and submit it here, like I did!

Make that first hour your daily Marketing Hour. Fill that funnel. Nurture a new relationship. And be vicious with that time. Don’t let somebody take that away from you with something they think is Urgent. Remember what Drucker said.

Marketing is VITAL.

6 Proven Steps To Internet Marketing Success

There is a misconception that you can come online set up a web business and be making $1000s within days. Let be put that myth to rest right away. This has not been my experience nor the experience of anyone I have come in contact with through my online endeavours.

You need to give yourself at least a year to make an online business work and budget your money accordingly. Too many times I see people ploughing a wad of cash into their businesses and again, expecting instant riches.

New marketers also make the mistake of thinking that one marketing strategy will do. Of course some avenues will produce more than others but I have found the best way is to adapt a broad based approach to your online marketing. That means spreading your time and resources over several different methods.

I will attempt to outline in this text everything I feel you need to be doing consistently to make a success of your online business.

Again I MUST point out that you need to persist is this strategy and spend your money wisely. It amazes me the amount of people who drop out after the first month or two. What do they expect, miracles? You wouldn’t ditch an offline business after a month so why would you expect an online enterprise to be any different?

If you fail to plan then you plan to fail.

Bottom line is, targeted visitors = sales. This is definitely a numbers game and obviously the more targeted visitors you send to your website the more money you make. The concept is simple but you need to maintain a healthy focus to ensure that you stick this out for as long as it takes to make a profit, and progress to financial freedom online.

Here are the methods I use to send daily visitors to my sites:

1)Build Your List

It’s true what they say that the money IS in the list. Most successful online marketers have large lists of targeted prospects that they can send their offers to on a regular basis. Anyone new to this business should begin to build this list immediately.

You have to start somewhere and it takes time but it is certainly worth your while to begin now and develop a lasting and trustful relationship with those list members who eventually will feel comfortable in purchasing your recommendations. When trust grows this targeted list will become a virtual money tree and make you cash at will. Some marketers are able to makes $1000s sending an email to their list, which takes little more than a few minutes to write. Can you see the power in this method?

I use a couple of different methods, online forms at all my websites encouraging prospects to add their name and email addresses plus I also purchase many of my addresses from other companies that can send me 1000s of emails for affordable prices. These addresses are spam free and can grow my list a lot quicker than I could ever do from my own websites.

I have set up some tutorials here for companies that will send you targeted visitors:

http://www.pluginprofitstraining.com/emailleads.html

2)Pay Per Click search engines.

Over the years I have used PPCSEs to send 1000s of visitors to my sites. This is a fast track way to drive traffic to your sites. You can be up and running and getting hits in minutes.

I use http://www.overture.com, http://www.findwhat.com. These are the two most popular but there are many others.

I suggest you use Wordtracker to accumulate as many TARGETED keywords as you can. The more targeted keywords you collect the more visitors you get.

The idea is to ensure that you are paying less for visitors on a monthly basis than the sales you make.

3)Google AdWords

Google AdWords is similar in principle to PPCSEs in that you pay for your visitors. I suggest you use Wordtracker to accumlate 1000s of keyword phrases.

4)Article Submissions

Submitting topical articles is one of the most affordable and at the same time effective marketing strategies I know of. For more info and the resources to do this visit here:

http://www.pluginprofitstraining.com/articlesubmissions.html

5)Regular Search Engines

Yahoo, Google, and MSN send me as many visitors per day as any other strategy I use. It is highly recommended that you get started immediately to begin to build the online web presence of your website and thus your search engine rankings.

I have done this mostly through a reciprocal linking campaign which has had a greater effect on my search engine rankings than anything else. I employ the use of Linksmanager to automate my links campaign for which I pay a monthly fee or you can set up your own links manager at your own site using Kevin Ocasio’s excellent Reciprocal Manager.

For affordable search engine submission software try Web Position Gold

Please note: This is a long term strategy, so it will take at least a few months of persistent action to see any results at all.

6)Forum Posting

One of the greatest things that happened to me in my online career was being appointed moderator at one on the most popular online internet marketing forums. This has opened up more avenues and opportunities than any other strategy. I suggest you visit the popular, high traffic online forums daily and make it a point of sharing your experiences and giving your advice as often as possible. Get yourself seen!

The thing about this method too is that you can have a link pointing to your site in the signature of each post you make. Posting at forums will send daily traffic to your site AND the visitors will be highly targeted.

In conclusion:

I have been marketing online since 1998 and have tried 100s of different ways to drive targeted traffic to my websites. The above six strategies work, so I suggest you print them out and make the methods part of your daily marketing plan for the foreseeable future.

If they can work for me then they WILL work for you.

I wish you every success in your efforts.

Copyright 2004 Mal Keenan

Marketing Failure Or Lack of Consistent Tracking and Tweaking?

Is there anything in the world that does not involve some sense of marketing? While we often think of marketing as a means of promoting our ability to procure a product or service, we do not look at the other means in which we employ marketing. Honestly, we market ourselves in personal and social relationships as well. The main difference, however, is that we will generally not get extremely lax with presenting ourselves to others. When it comes to the business realm, we may sometime flub out marketing strategies which leads to less than the desired results.

In other words, it is not marketing that fails when people are in business. Rather, people fail to market properly and effectively. Marketing is a relatively basic process that can be stripped down to components that can often be repeated, duplicated, and executed. People can lose sight of the proper way to do this and that is where they falter. If you can present yourself from faltering too poorly, you will discover that marketing rarely – if ever – fails.

Marketing will forever remain a three-pronged process. This process will entail developing and presenting a message, tracking how the public responds to the message, and then tweaking it to get the desired result. Yes, this may seem like a lot of legwork is required on the part of the marketer. Perhaps it is a lot of work. But, if you want to succeed in your entrepreneurial ventures, you will need to perform such work in order to ensure you achieve the desired outcome.

It is necessary to point out here that this must become a daily ritual when looking to gain success at marketing. Halfhearted or inconsistent efforts will not yield results. This is where marketing strategies often fail. Inconsistency does not lead to the ability to procure the intended outcome. Simply put, you are not marketing effectively enough in order to ascertain your intended outcome. You need to market on a daily basis, track your results on a daily basis, and then perform the required steps to tweak the program to an effective outcome. There are no two ways around this.

In an attempt to streamline the process, some may cut corners and hope for the best. Unfortunately, such a process does not lay the foundation for getting the best outcome. That is why they soon become frustrated with the results or, more accurately, the non-results. This leads them to quitting and asserting that marketing doesn’t work. That really is not the accurate assessment. In was improper execution that lead to the diminished returns and no a problem with the concept of marketing. Understanding this fact will lead to improved results in an expedient amount of time.

Conversely, if you are willing to do what it takes to succeed with a marketing plan, you can make it work. Put the right effort into the process and you will see results. It is as simple as that. So, never lose sight of the fact that marketing never fails when approached properly. Marketing does not fail, people do! Be honest in your evaluations of your efforts. If you can’t do it, hire professionals assist you in your daily marketing activities.